• The brand image should be completely different for social marketing
• The staff requirements and skillsets for social marketing are different
• There is no need for a social marketing plan, but social marketing plan is required for traditional marketing
• Other than the method of delivery, a marketing plan either way will be similar
2. What non-financial measure of marketing is important to track?
• CEO performance
• Number of new hires in marketing
• Number of impressions
• New customer acquisition
3. What is a “vlog”?
• Video Log
• Video Blog
• Log of blog activity
• New technology to aid in blogging
4. What are the four P’s of marketing?
• Product, Price, Place, Promotion
• Price, Popularity, People, Placement
• Popularity, Product, Promotion, People
• People, Price, Promotion, Placement
5. What should a company post on Twitter?
• New product launches
• Significant company news
• Occasional day to day posts of interest
• All of the above
6. What would the marketing budget section of a marketing plan consist of?
• The cost to write the plan
• The expected costs for each ad campaign based on the delivery method
• The overall marketing budget for a year
• The marketing personnel job descriptions
7. What is the method for being linked to other users on LinkedIn?
• Followers
• Connections
• Friends
• Associates
8. How often should a marketing plan be revisited?
• Never, once written it is complete
• As often as needed in order to revisit the plan of action and revise any new actions
• At company board meetings
• During the financial review of the company each month
9. What place does Pricing have in marketing?
• Higher prices guarantee a higher revenue stream
• The company should actively market how much their products cost
• Different pricing levels can be tested to see what elicits the best consumer response
• Marketing based on the pricing level relative to the competition is important
10. Why is it important to post to a blog regularly?
• It reduces the cost per blog post
• Keep readers engaged and also gives search engines content to index
• It gives the social media marketing specialist something to do
• It allows more chances for the company to put down the competition
11. What is meant by the concept of “viral” in social media?
• Social media which is spread to viewers by the consumer, growing in popularity
• It is a method of branding a company
• Advertising which can easily be emailed
• Marketing advertisements which are not serious
12. How can LinkedIn serve the company aside from social network marketing?
• Job openings can easily be dispersed to qualified candidates on LinkedIn
• Company pictures can be posted to the profile
• Negative press about the competition can be easily spread
• Pricing lists can be posted
13. What is a “call to action”?
• Giving an advertisement’s receiver a specific direction such as ‘visit the site’
• Using telemarketing to reach out to potential customers
• Defaming the competition
• Creating a new marketing campaign
14. How far into the future should a company plan its marketing activities?
• Up to 1 year
• 5 years
• 1 month
• Indefinitely
15. What is the main reason traditional marketing will never completely go away?
• It is cheaper than social media marketing
• All companies are required by law to use traditional marketing techniques
• There are better tax write offs for traditional marketing
• It’s proven to work time and again
16. What style of blogging would be most effective for building relationships with customers?
• Using the blog only for press releases
• Posting resumes of the company officers
• Posting articles about how terrific the company is, and putting down the competition
• Writing posts about the company and its ups and downs from inside, personalized approach
17. What can a company do to offset the cost of running a blog?
• Place ads on the blog which generate pay per click income
• Charge users a fee to read the blog
• Only allow past customers to read the blog
• Require a monthly membership to the entire company website
18. What methods of social network marketing should a company always use?
• Blogging only
• Twitter, Blogs, Facebook
• YouTube
• Depends on the company, their product, their audience
19. What is a contingency plan?
• A second written plan in case management doesn’t like the original plan
• A detailed marketing plan
• A set of actions to be taken if the original plan does not perform as anticipated
• A marketing plan written just for social networking
20. How can a company use the same material for both traditional and social network marketing?
• Posting a luring comment on Twitter to the company site
• Selling ad space on the company website
• Utilizing a television ad campaign online as well on their site and sites such as YouTube
• Creating a magazine print ad with the company website
21. What is “social media optimization”?
• Creating content which easily creates publicity via social networks
• Writing clear content
• Creating short content which is easily indexed
• Hiring people to create content for social networks
22. What is meant by the “blogosphere”?
• The act of writing a blog
• Specific niche blog community
• The interconnected community of blogs via linking to each other
• Advertising done via blogging
23. Which type of marketing would a company blog be considered?
• Social Network Marketing
• Traditional Marketing
• Both
• Neither
24. What is a method of marketing on Facebook which can reach several users by spending money?
• Pay money for a better quality Facebook account
• Pay a third party to make posts to your account
• Charge a fee for users to be your friends
• Facebook Pay Per Click placed advertisements
25. What can a company do on Facebook apart from their page to create a following?
• Post more updates than usual
• Post controversial posts
• Use several pictures
• Use Groups, both company originated and posting to other groups
26. What do updates to Facebook status resemble most closely?
• Video blogs
• Posts on Twitter
• A company white paper
• Articles on LinkedIn
27. What is another term for “social media”?
• Media Optimization
• Consumer Generated Media
• Advertising Socialization
• Consumer Media Advertising
28. What should be the length of an effective blog post?
• Several pages in length
• No more than a few sentences
• A few sentences mixed with several links to other sites and references
• A few paragraphs
29. What is meant by “Marketing Creative”?
• The employees in the marketing department
• The content for marketing and its creative aspect
• The methods used to distribute marketing material
• The branding image of the company
30. What is the term used for a person who is receiving updates of another Twitter user’s updates?
• User
• Follower
• Connection
• Friend
31. What does the product portion of the 4 P’s of marketing focus on?
• The product or service being marketed to consumers
• The manufacturing process
• How the price will be set for the product
• How the new product will be promoted
32. What is the character limit for posts on Twitter?
• No limit
• 100 characters
• 140 characters
• 200 characters
33. How can a company place itself as an expert in a certain area of expertise?
• Post updates which brag about the company
• Actively answer questions in the Q&A section of the site
• Post comments on competitors pages stating how they are inferior
• Answer the questions in all the categories, even the ones in which the company is not engaged.
34. What type of status updates would drive visitors to the company site?
• An update telling friends they hope to see them all soon
• A link to a new press release hosted on the company site
• A link to a third-party hosting a company press release
• A picture of the CEO
35. What is meant by A/B testing in marketing?
• Testing of 2 different products
• Testing 2 versions of an advertisement to see which elicits the best response
• Clinical testing of medical products before legally allowing them for sale
• Testing via 2 mediums, such as radio and television
36. Using which of the following two methods can a company ensure that the proper audience finds their YouTube videos?
• Post links on the company blog to the YouTube videos
• There is no method to effectively direct people to the company videos
• Use of keywords
• Sending out mail advertisements
37. How does a blog directly impact sales of a company?
• It tells customers what products to buy
• It can be used to talk negatively about the competition
• It is typically used as the way to disperse company coupons
• Typically a blog does not directly create sales
38. What is meant by “micro-blogging”?
• Blogging daily
• Blogs which are posted by companies, not individuals
• Blogs with limited individual posts, limited by character count typically
• Blogging from mobile devices
39. What do Connections on LinkedIn effectively represent?
• Random strangers who found the company
• People the company has sold product or services to
• An avenue to disperse coupons
• People and other companies the user is connected to directly
40. What is the term adopted for updates posted by Twitter users?
• Tweets
• Twoots
• Twinks
• Posts
41. Which of the following is an easy way to track the website hits of a specific marketing campaign with a link to the company website?
• Hire a web specialty firm
• Implement special software
• Creating landing pages specific for each campaign
• There is no way to know where traffic comes from
42. What feature does LinkedIn offer for pay accounts?
• Ability to post pictures
• Increased abilities to connect directly and send messages to people
• Ability to post in Groups and create a Group
• Ability to block users
43. What is meant by Brand Management?
• Managing the marketing staff
• Management of the marketing budget
• The company executive management team
• Creating a consistent image for the company
44. What traditional marketing technique is YouTube closest to?
• Print advertising
• Television advertising
• Radio advertising
• Mail advertising
45. Why is it important to have a company blog hosted on the company web domain versus a third party blogging site?
• Required by law
• Search engine rankings will include hits on the blog as part of the overall website hits
• Requires less effort to maintain
• Cannot be hacked easily
46. What is the general purpose of posting a video blog routinely to YouTube?
• It allows the company to hard sell its products
• It allows the company to drive website traffic to its blog
• It can be used to disperse the company contact information
• It allows followers to create a personal connection with the employees of the company
47. What is the ultimate goal of a social network marketing plan?
• To satisfy investors in the company
• To justify spending in marketing
• To find investors for a company
• Drive potential customers to the company and give them an action item to perform
48. What is “guerilla marketing”?
• Marketing geared towards animal lovers
• Marketing which relies on time and energy rather than a large dollar budget
• Aggressive sales techniques
• Marketing using a large scale national budget
49. How does YouTube serve a dual purpose in social media marketing?
• It can be used as a company blog as well as video advertisements
• It can be used for company pictures and videos
• It can be used to host the company website as well as videos
• It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube
50. What is a “wiki”?
• Form of blogging
• A new social networking site
• Interconnected and user generated knowledge management systems
• A tool for posting to social media networks
51. What should a company do for commercial advertisements on YouTube in order to maximize their effectiveness?
• Ask the watcher to visit the company site at the end of the video
• Make the videos at least 5 minutes long
• Make the videos under 10 seconds
• Have the CEO featured in the advertisement
52. What is the overall goal of social media marketing for companies?
• Generate sales
• Increase company headcount
• Increase their web presence
• Help accelerate product launches
53. What is one measure a company can use to validate the usefulness of its video posts on YouTube?
• The number of followers
• The amount of views of the video
• The number of videos the company has up
• The sales volume of the company
54. How can a company create a forum for dialogue on LinkedIn?
• Post updates to the company status
• Use of Groups
• Change the company profile regularly
• Post demeaning comments for the competitors’ pages
55. How is site traffic useful in evaluating marketing?
• Overall site traffic can be followed and a general idea of marketing’s impact on it can be determined
• There is no correlation between site traffic and marketing
• Ads can send receivers to a specific landing page, which can be tracked
• Product sales from the company website can be attributed directly to the marketing campaign
56. Why is there no specific definition of what is social media marketing?
• There is no governing body over social media marketing
• Companies cannot come to one definition
• The concept is relatively new compared to traditional marketing and is still being defined
• It has not yet been widely accepted
57. How do ebooks represent a form of marketing?
• They are often free, include useful information, and direct the reader onto the company which created the ebook for further information
• They are not a form of marketing
• They can be placed on free sites where paid advertisements generate income
• They can be used to defame the competition
58. Which of the following is an important aspect of creating blogs and posting content?
• Using a witty user name
• Posting at least once a month to the blog
• Social Media Optimization
• Using humor
59. How can a company convert posts on Twitter to sales?
• Write demeaning points about the competition
• Write posts about personal information of the CEO
• Creating posts which drive followers to their site
• Constantly post updates about how the company needs more sales
60. What style of videos can a company post on YouTube?
• Video Blogs
• Television Commercials
• Product Demonstrations
• All of the above
61. Which of the following would be leveraging both social networks and traditional marketing?
• Handing out print advertisements with a coupon for a store
• A print advertisement in a magazine which drives people to a website where there is a free trial offer
• Posting an advertisement on a message board
• Hosting a video ad on YouTube not otherwise seen elsewhere
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